Booked to film website banner videos for a pioneering food start-up TYME. The client gave some example pictures of work they liked and explained the brands values and intended use case. I suggested some different video concepts to help demonstrate the values and qualities of the food. Natural lighting made sense as the products were intended to be used throughout the day and it gives such a lovely rendition to the image.
Due to budget we shot the video at the same time as the stills, we created a production line moving from stills to video and sometimes sharing the same set-ups. Although challenging at times it was also great to bounce ideas with other creatives.
Director / DP: James Clayden
Photographer: Issy Croker
Food Stylist: Kitty Coles
Due to budget we shot the video at the same time as the stills, we created a production line moving from stills to video and sometimes sharing the same set-ups. Although challenging at times it was also great to bounce ideas with other creatives.
Director / DP: James Clayden
Photographer: Issy Croker
Food Stylist: Kitty Coles