Tilda needed to demonstrate why their rice was a better option than cheaper own brands to their B2B customers. We did a similar shoot for McCain a few years ago which won an award and essentially brought the same concept to this project.
I built an overhead rig in the Restaurant after testing a few different options in preproduction. We had a strict amount of time we had to capture everything in before the restaurant opened so wanted to be prepared. I also suggested ways we could save time by batching the filming by location in the restaurant which helped us get finished early.
In the edit I used lots of SFX to help bring the motion graphics and stop motion animation to life. OMNE provided most of the motion graphics and I adjusted them on my end to fit the timing of the edit.
I built an overhead rig in the Restaurant after testing a few different options in preproduction. We had a strict amount of time we had to capture everything in before the restaurant opened so wanted to be prepared. I also suggested ways we could save time by batching the filming by location in the restaurant which helped us get finished early.
In the edit I used lots of SFX to help bring the motion graphics and stop motion animation to life. OMNE provided most of the motion graphics and I adjusted them on my end to fit the timing of the edit.